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What is WebSocket?

What is WebSocket?

Recently, we published a blog post describing why WebSockets are great for real-time services. In this article, we describe the process of establishing, maintaining and closing the WebSockets connection.

Call Tracking: Why Should Your Business Use It?

Call Tracking: Why Should Your Business Use It?

Analyzing sources of customer requests is a very important business task. When you’re dealing with web traffic, it’s fairly easy to do — businesses can get behavioral customer data with the help of services like Google Analytics. However, when it comes to calls, it might get difficult. Call tracking is a simple solution.

Customer Service Optimisation Trends of 2020

Customer Service Optimisation Trends of 2020

Our experts have identified 9 important customer service trends that you should know about if you want to keep up with competitors and improve the overall customer experience. Let's take a look at how customer service is changing along with technology in 2020.

Top KPIs to Measure Contact Center Effectiveness

Top KPIs to Measure Contact Center Effectiveness

When it comes to analyzing contact center effectiveness, managers struggle to choose the most relevant metrics. Here, we review KPIs that measure customer experience and boost contact center performance.