For over a decade, Zapier has remained one of the best-known platforms for workflow automation. With over 5,000 apps available for integration and a host of data tools, Zapier has built a solid reputation. However, even its most loyal users have occasionally considered finding a better alternative—whether due to high costs for small teams or limitations when creating more complex workflows.
Choosing the right tool or software can often be a challenging task. That’s why we’ve put together a list of the best Zapier alternatives, suited for any budget and need.
What to look for when choosing the best Zapier alternative
Modern cloud platforms for building integrations generally fall into three categories. The first focuses on creating automated workflows, the second on data exchange and development, and the third represents hybrid platforms. Based on these distinctions, no-code automation platforms typically offer either visual editors, where workflows resemble flowcharts, or builders that let you create integrations by dragging and dropping blocks, like a modular system.
In addition, the best Zapier alternatives may vary in several key areas:
- The presence of AI assistants or artificial intelligence tools for working with data.
- The number of applications available for integration.
- The ability to customize workflows using custom code.
- Availability as a cloud-only version or also offering on-premises options.
Subscription costs for most cloud platforms are often based on integration usage intensity. Some Zapier alternatives count only the successful actions performed in integrations, while others consider all data operations executed within a workflow. When choosing the best Zapier alternative, it’s essential to consider your specific use cases and how intensively you plan to use integrations.
8 Best Zapier Alternatives in 2024
- Zapier Alternative #1: Tray.io
- Zapier Alternative #2: Albato
- Zapier Alternative #3: Microsoft Power Automate
- Zapier Alternative #4: Outfunnel
- Zapier Alternative #5: Parabola
- Zapier Alternative #6: Zoho Flow
- Zapier Alternative #7: Integrately
- Zapier Alternative #8: MuleSoft Anypoint
The Best Zapier Alternatives in 2024
Zapier Alternative #1: Tray.io
Tray.io is a low-code workflow builder best for enterprises, often regarded as the best Zapier alternative for corporate use. Designed for organizations with extensive integrations and teams that rely heavily on automation, Tray.io provides not only a visual editor for workflow automation but also advanced API management and monitoring features.
Tray.io features: Tray.io focuses on integrations with major enterprise applications like Salesforce, NetSuite, and Microsoft. Recently, Tray introduced an AI assistant to help companies gather data on their processes and integrations, enabling further optimization.
Tray.io pricing: Tray does not offer a free trial unless requested through sales. However, a platform demo can be scheduled at your convenience. Pricing depends on usage volume, number of connectors, and specific workflow requirements, with costs starting around $10,000 annually.
Pros of Tray.io:
- Enterprise-grade support, trusted by major clients like Eventbrite, GitHub, and Udemy.
- Advanced data synchronization and API management capabilities.
- Low-code customization options
Zapier Alternative #2: Albato
Albato is another Zapier alternative in 2024, focusing on the core value of no-code automation. The platform is designed to keep the interface intuitive for non-technical users, with pricing accessible to small businesses and smaller teams. Albato’s responsive live chat support—even available on the free plan—helps smooth over any challenges that may arise. Albato supports over 800 applications for integration.
Albato features: Though newer than some other Zapier alternatives on our list, Albato’s inclusion as a top option isn’t solely due to its accessible pricing and high level of support compared to Zapier. The platform offers similar functionality, including tools like Router (Path), data filters, custom code capabilities, and the App Integrator feature. With App Integrator, you can add any application, including your own, to the list of available integrations.
Albato pricing: The Albato team ensures that pricing remains manageable for smaller teams. Compared to Zapier, Albato offers a significantly higher task limit for just $19 per month.
Pros of Albato:
- High-level customer service, including support for users in Portugal, Spain, and Brazil.
- A broad range of data handling tools, including custom code support.
- Affordable pricing for small teams with increased task limits.
- App Integrator feature, allowing users to add custom applications to integrations, starting from the first paid tier.
Zapier Alternative #3: Microsoft Power Automate
Microsoft Power Automate is the best alternative to Zapier for Microsoft Office 365 users.
Microsoft Power Automate features: Power Automate’s visual workflow editor is focused on automating processes. While the interface can be challenging for beginners, it offers deep integration with Microsoft services like Office 365, Dynamics 365, and Azure. Power Automate is the best all-purpose tool for managing and automating tasks between Microsoft applications, whether for notification automation, file synchronization, or data collection.
Microsoft Power Automate pricing: A 30-day free trial of the Premium tier is available. The Premium subscription costs $15 per user per month.
Pros of Microsoft Power Automate:
- Deep integration and effective management within Office 365, as expected from a Microsoft product.
- Design that feels familiar and appealing to Microsoft enthusiasts.
- Power Automate provides integration capabilities with Microsoft systems and other applications, supporting task and data automation within the company's internal infrastructure, including an on-premises version.
Zapier Alternative #4: Outfunnel
Outfunnel is the best Zapier alternative for teams seeking specialized automation solutions for sales and marketing. The platform offers deep integration with CRMs and ad platforms, making data synchronization between sales and marketing departments incredibly simple and efficient.
Outfunnel features: This Zapier alternative provides an easy-to-use builder for connecting apps. While not suited for complex automation scenarios, it allows seamless synchronization between your CRM and marketing tools in just a few clicks. Additionally, Outfunnel includes a web tracking and lead-scoring tool that integrates with other applications. This enables lead capture, automatic CRM entry, and scoring based on interactions with sales and marketing teams.
Outfunnel pricing: Outfunnel offers a free trial, with a basic plan starting at $29 per month.
Pros of Outfunnel:
- Widely regarded as the top Zapier alternative for sales and marketing teams needing a straightforward, efficient data sync tool.
- Easy to use with quick setup.
- Data enrichment through lead scoring and website interaction tracking.
Zapier Alternative #5: Parabola
Parabola is another best alternative to Zapier for data synchronization, catering not only to marketing and sales teams but a broader range of data-focused needs.
Parabola features: Unlike Zapier, Parabola specializes in data handling, making it easy to manipulate, transform, and synchronize data across various platforms. Parabola functions as an ETL solution (Extract, Transform, Load), enabling users to extract, process, and combine large datasets. With a visual editor and extensive functionality, Parabola is the best alternative for those frequently working with data processing. While Zapier offers more integrations geared toward automating routine tasks, Parabola is better suited for transforming large datasets.
Parabola pricing: Parabola offers a free plan, with the Solo plan priced at $80 per month.
Pros of Parabola:
- Parabola focuses on “in-flight” data processing, allowing users to create custom workflows that format, group, filter, or enrich data as it moves between systems.
- One key feature is batch data processing. Unlike Zapier, where operations run row by row, Parabola can process millions of rows of data simultaneously on a schedule.
- The interface is designed to integrate data from various sources, including spreadsheets, PDFs, and emails, with the ability to consolidate them into a unified dataset.
- Offers ready-made templates for API connections, data collection, and transformation.
- Workflows can be customized and tested in real-time, making it easy to create and optimize integrations within an intuitive editor.
Zapier Alternative #6: Zoho Flow
Zoho Flow is the best alternative to Zapier for companies using the Zoho suite of products.
Zoho Flow features: In addition to seamless integration with other Zoho products, Zoho Flow offers high customization options through its proprietary programming language, Deluge. While there’s a learning curve to fully leverage Deluge’s potential, mastering it unlocks nearly limitless possibilities for customizing workflow actions. Zoho Flow features a drag-and-drop interface for configuring workflows by selecting triggers and actions. The builder supports complex scenarios, including conditional routing and delayed actions. Additionally, it includes a log for tracking errors and monitoring integration functionality.
Zoho Flow pricing: Zoho Flow offers two monthly subscription plans:
- Standard: $29/month (5,000 tasks, 15-minute update intervals, 60-day history).
- Professional: $49/month (10,000 tasks, 5-minute update intervals, 90-day history, support for on-premise servers and databases). Both plans support unlimited integrations (flows).
Pros of Zoho Flow:
- Affordable pricing.
- Deep integration with the Zoho product family.
- Extensive customization and advanced data handling through Deluge.
- On-premise option available with the Professional plan.
Zapier Alternative #7: Integrately
Integrately is the best Zapier alternative for teams looking for simple and affordable one-click automation solutions. This task automation platform (iPaaS) focuses on affordability and offers pre-built integrations with over 1,200 apps.
Integrately features: Integrately provides a wide range of preconfigured templates for popular, straightforward integrations, making it an ideal tool for marketers and sales professionals. Alongside ready-made integrations, the platform offers a visual builder for creating workflows with “if/then” conditions and data formatting capabilities. The drag-and-drop interface further simplifies integration setup.
Integrately pricing: Integrately offers various plans to meet different needs:
- Free Plan: 100 tasks with updates every 15 minutes, webhook support, and basic conditions.
- Starter: $29.99/month (2,000 tasks, updates every 5 minutes, multi-step automations, data modification, and access to 3 premium apps).
- Professional: $49/month (10,000 tasks, updates every 2 minutes, iterator and auto-repeat features).
- Growth: $124/month (30,000 tasks and unlimited users).
- Business: $299/month (150,000 tasks and full features for larger teams).
Pros of Integrately:
- One-click automation setup.
- Support for over 1,200 applications.
- Affordable pricing plans, often more budget-friendly than competitors.
- 24/5 live chat support for quick assistance.
Zapier Alternative #8: MuleSoft Anypoint
MuleSoft Anypoint is another best Zapier alternative for large organizations and teams seeking a more advanced platform with deep integration and comprehensive data handling. Unlike Zapier, MuleSoft offers professional development tools and a complete API management system.
MuleSoft Anypoint features: MuleSoft Anypoint takes a dual approach to integration development, offering both Anypoint Design Center with a visual interface and Anypoint Code Builder based on Visual Studio Code. This means you can create integrations using a drag-and-drop interface or develop complex solutions with code, including support for AsyncAPI for event-driven architecture. Such flexibility makes MuleSoft an ideal choice for enterprises needing a balance between no-code technology and advanced technical customization.
MuleSoft Anypoint pricing: MuleSoft provides flexible pricing based on the Anypoint Integration Starter package, which includes essential API and integration management features, with options to expand via RPA and Composer modules. The platform is geared toward large enterprises and prices vary based on runtime usage and the scale of required features. Advanced automation packages are available, turning the solution into a full all-in-one platform. For exact pricing, direct consultation with MuleSoft or Salesforce is required, as costs vary significantly depending on configuration and business needs.
Pros of MuleSoft:
- Support for on-premise, cloud, and hybrid deployment.
- Professional development tools offering both visual and code-based approaches.
- Comprehensive API management and security policy capabilities.
- Integration with messaging systems like Kafka and Anypoint MQ.
- Extensive customization for data processing and integrations.
- Access to pre-built connectors and templates through Anypoint Exchange.
In Summary
As you can see, the software market offers plenty of solutions that can compete with Zapier. The key is not to chase after functionality you may not actually need; instead, assess your business's specific requirements realistically. Identify a few criteria that are important to you right now to find the best Zapier alternative that suits your needs perfectly. After all, automation, like any investment, should pay off—in time saved, cost optimization, and increased efficiency.
Large corporations should consider powerful platforms like Tray.io and MuleSoft Anypoint. While these require substantial investment, they deliver excellent results for processes where mistakes come at a high cost.
For small and medium-sized businesses, Albato and Integrately are solid options. They offer extensive features, affordable pricing, and high-quality customer support.
There are also niche solutions for specialized needs. Microsoft Power Automate fits seamlessly within the Microsoft ecosystem, Outfunnel is a gem for marketers and sales teams, and Parabola is a must-have for those working with large datasets.
Good luck with your choice!
