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Glossary

What is an IVR, and How Does It Help Businesses Improve Contact Center Operations?

What is an IVR, and How Does It Help Businesses Improve Contact Center Operations?

No matter how skilled your live agents are, there’s a limit to how many customers they can attend to at once. Some customers will have to wait awhile for their calls to be answered—if they get answered at all. From a customer’s perspective, no one wants to be on hold for a long time. What kind of a customer service experience is sitting to elevator music for 5, 10, 30, 60 minutes? As your business grows, you’ll need effective systems in place to handle high call volumes in a timely manner. That’s where an interactive voice response (IVR) comes in. In some cases, a simple implementation of an IVR is also called a phone tree.