KFC is an international fast food restaurant brand with outlets in 130 countries across the globe. The staff constitutes 300,000 employees, with over 25,000 of them working in Russia and CIS.
During the recruitment process, the main problem that we faced was receiving several irrelevant applications that wasted our agents’ time. While these irrelevant
applications were processed, a promising candidate’s response would get overlooked.
We realized the need for saving time wasted on examining each application. Automated calls were chosen as the quickest and least resource-consuming way of validating resumes.
Implementation of the new technology has resulted in increased conversion: we currently hire 15-20% of all candidates. Furthermore, we’ve reduced the number of agents processing applications and almost entirely eliminated human-related risks. Thus, we’ve lowered recruitment costs in general, which is crucial for our business, since our franchise partners also use this system for hiring.
The HR Department uploads the job description and a list of candidates’ phone numbers into its CRM. Voximplant makes several outbound calling attempts. After a successful connection, the robot asks a candidate if they are interested in receiving information about the job. If the candidate agrees, the robot tells them about the position and transfers the call to a call center agent. Before an actual conversation, a KFC employee receives information about the applicant in textual form.