Lyudmila Kislova

Head of HR Department, KFC

During the recruitment process, we receive several erroneous applications that waste our agents’ time. While erroneous applications are processed, we may lose our chance to interview and hire a worthwhile candidate for the job.

We realized the need for saving time wasted on examining each application. Automated calls were chosen as the quickest and least time-consuming way of screening and validating resumes.

Implementation of the new technology has resulted in increased conversion: we currently hire 15-20% of all candidates. Furthermore, we’ve reduced the number of agents processing applications and almost entirely eliminated human-related risks. Thus, we’ve lowered recruitment costs in general, which is crucial for our business, since our franchise partners also use this system for hiring.

The HR Department uploads the job description and a list of candidates’ phone numbers into its CRM. Voximplant makes several outbound calling attempts. After a successful connection, the robot asks a candidate if they are interested in receiving information about the job . If the candidate agrees, the robot tells them about the position and transfers the call to a call center agent. Before an actual conversation, a KFC employee receives information about the applicant in textual form.

Virtual Assistant

Results

EFFECTIVENESS
Agents work only with worthwhile applications, processing 80 candidates per hour
SPEED
Processing period for one application is reduced by 1.5 times
COST SAVING
Number of agents is reduced

by 1.5 times

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KFC is an international fast food restaurant brand with outlets in 130 countries across the globe. The staff constitutes 300 000 employees, with over 25 000 of them working in Russia and CIS.

How it Works

Results

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HowTo’s

Platform documentation