K50

Static and dynamic call tracking

K50 unites 6 services for PPC advertising. One of them is a call analytics service, K50: Tracker. It was developed with the help of Voximplant. The service helps to find a source of a lead and show the telephone number used in the ad. Both static and dynamic call tracking are available. To start tracking calls, a client need only paste a code on the website.

All of our services help to control advertising campaigns. The main problem was lack of data. We decided to create K50: Tracker to collect data for our clients who have 30% of all inbound requests by phone. 

With time our tracker grew into a self-sufficient product. Our clients can easily find sources of most leads and receive call details: duration, record, key word, and a chain of visits leading to the call. We used another PBX for Tracker, but it cost a lot. As Voximplant Platform has its own infrastructure, we could easily shift to it. 

Vladimir Kovtun
Product Manager, K50

How it Works

HTTP API

Script integration with any application

IVR

Interactive Voice Response

Voice Recording

Call recording for quality assurance

Phone Numbers

Business phone number purchase

Text-to-Speech

Synthesis of a unique voice for speaking to customers

Serverless

Cloud storage and programming interface

Result

Control. K50: Tracker identifies each call’s source.

Convenience. Voicebot can announce collected information to a manager.

Effectiveness. A K50 client gets all information about a user in a single window.

Static and dynamic call tracking

The K50 platform is a complex of business tools to increase advertising effectiveness within given KPI parameters. It includes 6 services: Statistics, Tracker, Generator, Rules, Optimizator, and BI.

Industry

Technology

Employee count

54

Project start date

2015

Location

Russia

Automation area

Incoming Calls Analysis, Marketing Optimization