K50
K50 unites 6 services for PPC advertising. One of them is a call analytics service, K50: Tracker. It was developed with the help of Voximplant. The service helps to find a source of a lead and show the telephone number used in the ad. Both static and dynamic call tracking are available. To start tracking calls, a client need only paste a code on the website.
All of our services help to control advertising campaigns. The main problem was lack of data. We decided to create K50: Tracker to collect data for our clients who have 30% of all inbound requests by phone.
With time our tracker grew into a self-sufficient product. Our clients can easily find sources of most leads and receive call details: duration, record, key word, and a chain of visits leading to the call. We used another PBX for Tracker, but it cost a lot. As Voximplant Platform has its own infrastructure, we could easily shift to it.
A K50 client sets a code for a counter on the website. K50 sets a number mask for users depending on the traffic source leading them to the site or assigns every user with one. If a website visitor makes a call Voximplant connects them to a K50 client. Data about the call is transferred to K50 for combining with other data about a user: chain of visits, source, and key word for example.
Control. K50: Tracker identifies each call’s source.
Convenience. Voicebot can announce collected information to a manager.
Effectiveness. A K50 client gets all information about a user in a single window.
The K50 platform is a complex of business tools to increase advertising effectiveness within given KPI parameters. It includes 6 services: Statistics, Tracker, Generator, Rules, Optimizator, and BI.
Bitrix24 uses Voximplant to create a cloud PBX for its flagship CRM. With Voximplant’s technology, a Bitrix24 user can make and receive calls directly from a web browser, automatically receive information about the caller, and much more.
Voximplant’s integration with JivoChat enables the consumers of the businesses that use this platform to call the sales representatives they are chatting with directly via their web browser.
Pure is a dating app and a site for anonymous video chatting that has allowed users to keep dating even at the height of the pandemic. Calls can be made directly from the browser or the app itself and the connection is encrypted, so there are no security concerns. For those who would like to have greater anonymity, there’s a video chat option to "wear" an AR mask.
