K50
K50 unites 6 services for PPC advertising. One of them is a call analytics service, K50: Tracker. It was developed with the help of Voximplant. The service helps to find a source of a lead and show the telephone number used in the ad. Both static and dynamic call tracking are available. To start tracking calls, a client need only paste a code on the website.
All of our services help to control advertising campaigns. The main problem was lack of data. We decided to create K50: Tracker to collect data for our clients who have 30% of all inbound requests by phone.
With time our tracker grew into a self-sufficient product. Our clients can easily find sources of most leads and receive call details: duration, record, key word, and a chain of visits leading to the call. We used another PBX for Tracker, but it cost a lot. As Voximplant Platform has its own infrastructure, we could easily shift to it.
A K50 client sets a code for a counter on the website. K50 sets a number mask for users depending on the traffic source leading them to the site or assigns every user with one. If a website visitor makes a call Voximplant connects them to a K50 client. Data about the call is transferred to K50 for combining with other data about a user: chain of visits, source, and key word for example.
Control. K50: Tracker identifies each call’s source.
Convenience. Voicebot can announce collected information to a manager.
Effectiveness. A K50 client gets all information about a user in a single window.
The K50 platform is a complex of business tools to increase advertising effectiveness within given KPI parameters. It includes 6 services: Statistics, Tracker, Generator, Rules, Optimizator, and BI.
