Hyundai Motor was formed in 1981 and is today one of the top car maufacturers in the world. Hyundai Motor Manufacturing Russia (HMMR) is one of the largest dealer networks in Russia which includes more than 180 dealer centers. Hyundai leading position in CIS car market is due to HMMR activity.
We used to lose a lot of customers that left requests for test drives. Specialists processed them manually, resulting in a 24-72 hour lag from dealerships receiving this information. We decided to automate request processing, specifically data verification and connecting customers with dealers, which resulted in improved quality control. Six months passed and we were able to single out several advantages: The dealer doesn’t
lose time calling customers that left wrong phone numbers or changed their minds; all call information is imported into our CRM system; we can control the dealer’s work and access the customer history for each request; and most importantly, the increase in efficiency in communication between customers and dealerships resulted in a twofold increase in test drive conversion.