What are Push Notifications?

2020-10-08 08:23:00
Blog picture

With push notifications, you can deliver to customers targeted in-app messages such as exclusive offers, product shipping information or payment reminders.

A push notification is a type of information transmission from a server to a web or mobile app. Push notifications appear as a clickable pop-up at the top of the computing device’s screen.

By design, push messages are brief and short-lived. Depending on the operating system and device, the average character limit of push notifications is about 300 letters. 

Businesses use push notifications to deliver urgent information. A user can see push notifications when his/her device is locked, or when an app is not running. This makes push notifications ideal for sending targeted alert-style messages such as exclusive offers, product shipping information or payment reminders.

Adding Push Notifications to Apps

Each operating system has its own push notification service, or OSPNS. For instance, Apple provides developers with Apple Push Notification Service (ANPS). In turn, Google has its Firebase Cloud Messaging (FCM). 

OSPNS routes push notifications from an app provider to a user’s device. Here’s how push notifications go from a provider to an end device with ANPS.

To add push notifications to apps, developers have to perform three main tasks:

  1. Register with OSPNS and receive API
  2. Add SDK to the app
  3. Upload the app to an appropriate store

Benefits and Drawbacks of Push Notifications

Push notifications provide businesses with several benefits:

  • Low cost or free. Push notifications are less expensive than SMS starting from $0.017. Moreover, services such as FCM or Urban Airship have free subscription plans
  • Rich media. You can equip push notifications with emojis, GIFs, video and even maps to make your messages more engaging
  • Risk-free. Push notifications don’t conflict with the TCPA rules. Thus, you eliminate the risk of potential litigation using push notifications
  • High open rates. One study revealed that push notification open rates are about 95%. This means you can be sure that your message is seen

At the same time, there are disadvantages :

  • Approval required. To send push notifications, you need a customer to opt-in first. They will keep this feature enabled unless you start sending useless SPAM
  • Character limits. Like SMS, push notifications have limitations on the amount of text you can send

Voximplant Push Notifications

Voximplant provides customers with push notification SDKs for Web, iOS and Android:

Sign Up for a free Voximplant developer account or talk to our experts

Add your comment


Your comment has been added and will be published after moderation.

Recommended posts

Personalized Service 101: What it is and How to Deliver it

Personalized Service 101: What it is and How to Deliver it

For many consumers, personalized customer service is key to good customer experiences (CX). According to a 2020 survey by Gladly, close to two-thirds of respondents said that “lack of personalization makes [them] feel like a ticket number.” Businesses wishing to meet and exceed customer expectations need to make personalized service a top priority. But personalization goes beyond making movie recommendations or using a customer’s name in an email subject line. When it comes to personalized service, it’s paramount that you deliver relevant, valuable, and speedy support to promote positive customer experiences. In this article, we’ll break down what personalized service means, why it’s so important to CX, and how you can deliver personalization service to your customers.

Where CPaaS Deploy their Networks - a Comparison

Where CPaaS Deploy their Networks - a Comparison

A couple weeks ago, Amazon Web Services (AWS) experienced an outage in its US-EAST-1 region. As so many services rely on AWS, this outage had a broader impact, causing outages and various issues with Amazon’s own Ring services, online retailers, and even the New York City MTA. In addition, a couple major Communications Platform as a Service (CPaaS) providers also reported issues (Voximplant was not impacted), potentially impacting the communications of many of their customers.  With this in mind, now is a good time to look at how CPaaS offers leverage public cloud infrastructure and review the factors involved in providing reliable, high quality communications services. In this post we will review the public cloud infrastructure used by several major CPaaS vendors and discuss the implications of their choices.