Phone conversations are essential for conducting business. However, in many communication scenarios there is no need for the parties involved to expose a fixed phone number that can act as a means for identifying information. Phone number masking uses replacement phone numbers for call participants so business communication can be conducted in a more controlled and safe manner.
Protection of user and employee privacy
Customers can safely interact with your company’s services, while employees can also rest assured that their phone numbers are not shared.
In-platform interactions
Stay in control of how users interact with your services. Also, avoid off-platform transactions to prevent revenue leakage.
Tracking and analysis
Gain a competitive advantage through insights on customer and vendor communications.
If needed, keep a complete history of calls and even record for auditing and analytics
Many convenient calling options
Call over the phone network, embedded VoIP calling in mobile apps, or on any webpage
Enhance features
Improve on masking by adding other features like prompts, Smart IVR, or even interactive bots
Multi-modal support
Mask the number for both voice calls and SMS messages
Where Can Phone Masking Be Used?
The real purpose behind number masking has nothing to do with keeping customers in the dark. It is a useful tool to provide a secure experience for everyone, and there are many real-world examples of it preventing misuse of sensitive information. Typical applications include:
Classified services
allowing marketplace buyers and sellers to keep their privacy.
Temporary offerings
disable calls outside regular business hours or when an offer is no longer applicable.
Deliveries, taxis, ride-sharing, house maintenance
communications between service providers and customers (app users) are managed from one company account, which is easier to handle.
Anonymous debt collector phone calls
if debtors ignore legitimate collection calls, you can reach them from an alternative number.
International business communications
rather than having call centers for each country, you can direct all calls to one international account.
Give your users freedom to talk without sacrificing privacy!
Learn how to get started using Voximplant to implement in-app calls and phone number masking in your application.
