Phone number masking

Why Use a Masked Number?

Phone conversations are essential to get business logistics in order. However, there is no need for involved parties to continue their interactions when the task is complete. Phone number masking is meant to ensure business communications safely and insightfully: 

• Protection of user and employee privacy – customers can safely interact with your company’s services, while employees can also be sure their phone numbers are not shared. 
• In-platform interactions – stay in control of how users interact with your services. Also, avoid off-platform transactions to prevent revenue leakage.
• Tracking and analysis – gain a competitive advantage through insights on customer and vendor communications. 

Where Can Phone Masking Be Used?

The real purpose behind number masking has nothing to do with keeping customers in the dark. It is a useful tool to provide a secure experience for everyone, and there are many real-world examples of it preventing misuse of sensitive information. The potential uses vary depending on your line of business:

• Classified services – it allows marketplace buyers and sellers to keep their privacy.  
• Temporary offerings – you can disable calls outside of service hours or when the offer is no longer applicable.
• Deliveries, taxis, ride-sharing, house maintenance – communications between service providers and customers (app users) occur from one company account, which is easier to handle. 
• Anonymous debt collector phone calls – if debtors ignore collector calls, you can reach them from an alternative number.
• International business communications – rather than having call centers for each country, direct all calls to one international account.