With the rise of smartphones, businesses have dramatically increased the number of leads received from mobile devices. Retailers are generating 42% of their online sales from mobile devices in 2020.
At the same time, many people still prefer to call rather than use online or text channels. To correctly calculate conversion rates, companies need to track phone leads back to their source.
Call Tracking is a cloud-based service that allows companies to associate phone calls with marketing channels that triggered them.
Track calls down to specific ads, websites and campaigns that are generating phone calls and driving revenue
Receive valuable data on every phone call that you can use to improve your business conversations. Gain insights into which marketing channels, regions and even keywords are the most efficient
Record, transcribe and extract relevant data for analytics on dedicated call tracking numbers to further optimize and improve your sales and marketing channels
Find out who is calling, their phone number, call history, geographic location to better know your target audience and prioritize marketing channels
Get up-to-date data and analyze key metrics such as call volume, average call duration, IVR menu selections, or even calculate conversion rates
Use customer name and caller ID information to link callers to registered users and attribute calls to the original marketing source such as web search, social media and more
You have plenty of local numbers to cost-effectively establish a local presence easily across countries and subregions. All numbers are tested to avoid spam, robocalls and unwanted calls
If a customer has already used your service, you can leverage caller ID information to automatically transfer the incoming call to the correct operator based on the customer's previous interactions
Plug lead data and call metadata such as messages, time of call, recordings and more into your software or ready-made CRM system
Integrate call tracking into your existing software. Track and analyze calls where your data is already located.
Our clients can easily find the source where most calls come from and gather detailed information on each – the duration of the call, the full recording, keywords, and the whole chain of visits that initiated the call. Initially, we used another PBX, but it was very expensive to support. The Voximplant platform is cloud-based, so we were able to move to it painlessly.
Product Manager, K50