Ulybka Radugi

Automatic Order Confirmation

Ulybka Radugi launched automatic confirmation for online orders with the help of Voximplant. After placing an order on the website a client is called by a voicebot. It helps to optimise the contact center’s workflow and reduce the number of parcels returned.

Ulybka Radugi is a high-tech store chain; we are responsive to market changes and realize the necessity for new technologies. In the spring of 2020 we launched the services “Order from a shop shelf” for quick pick-up and “Fast delivery”. In June we implemented an automatic order processing system. Technology is comfort and we do our best to provide our customers with comfortable service at Ulybka Radugi. Fast order processing is one of the trends in retail right now and we believe that’s the future.

Alexey Baulin
CEO, Ulybka Radugi

How it Works


Script integration with any application


Speech recognition and natural language processing


Synthesis of a unique voice for speaking to customers

Voice Recording

Call recording for quality assurance


Cloud storage and programming interface


Worldwide telephone communication

Phone Numbers

Business phone number purchase


Scalability. Automation enables you to quickly increase the amount of daily calls.

Speed. Orders are confirmed instantly. 

Effectiveness. The technology allowed Ulybka Radugi to process calls quickly in the spring of 2020 when the number of requests increased 9 times. 




Automatic Order Confirmation

Ulybka Radugi is a large federal chain of stores for personal and home care. The network operates as a drogerie and is the largest in the North-West and the Volga region, and the second largest drogerie in Russia. More than 850 stores in more than 20 regions of Russia.

Employee count

6 000+

Project start date




Automation area

Order Confirmation