Classifieds are a meeting point for buyers and sellers and communication is an essential part of the process. Unanswered calls result in loss of a deal on both the supply and demand sides. Prior to implementing our platform, the total number of missed calls for Auto.ru were approximately 20%. Implementation of our solution made it possible to provide the buyer with alternative sales options if calls did not go through, which increased the efficiency of the classifieds and thereby customer loyalty.
Head of Global Sales, Voximplant
The Voximplant cloud unites real and virtual numbers in one space. Using HTTP API, the developers of Auto.ru independently configure required settings: call routing, tracking call duration, banning spam calls, integrating voice bots, etc. This enables rapid solution implementation: e.g. if the seller misses an incoming call twice, the next incoming call will be routed to the IVR. In the interactive menu, a voice message is played, offering the buyer an option to speak to another seller with the same kind of car model as in the initial ad. If the buyer agrees, an instant call is initiated to the alternative sales manager.