Phone number masking and call management

Auto.ru is an automotive classified for new and used cars. The client base of the company is considered to be one of the largest in the Russian market, both in C2C and B2C advertisements. The offering consists of private cars, commercial vehicles, and automotive services. in the number of ads and calls made to car dealers. Each day the website and the app is visited by two million users.

This case is from the Marketing Automation industry.
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About company

Auto.ru uses virtual phone numbers which provide safe communication and spam protection for their users. Voximplant offers solutions for companies such as Auto.ru in implementing complex call routing scenarios. Developers of Auto.ru use the Voximplant platform to complete existing functionality of telecom operators with non-standardized features (call management, IVR with speech synthesis and voice recognition, call recording, and transcription) creating an easy solution for call management.

Denis Zubenko

Head of Global Sales, Voximplant

Classifieds are a meeting point for buyers and sellers and communication is an essential part of the process. Unanswered calls result in loss of a deal on both the supply and demand sides. Prior to implementing our platform, the total number of missed calls for Auto.ru were approximately 20%. Implementation of our solution made it possible to provide the buyer with alternative sales options if calls did not go through, which increased the efficiency of the classifieds and thereby customer loyalty.

24/7ADVANCED CALL ROUTING
100%OF MISSED CALLSare routed to the IVR
< 7%OF CALLSare forwarded from the IVR to alternative seller

The Voximplant cloud unites real and virtual numbers in one space. Using HTTP API, the developers of Auto.ru independently configure required settings: call routing, tracking call duration, banning spam calls, integrating voice bots, etc. This enables rapid solution implementation: e.g. if the seller misses an incoming call twice, the next incoming call will be routed to the IVR. In the interactive menu, a voice message is played, offering the buyer an option to speak to another seller with the same kind of car model as in the initial ad. If the buyer agrees, an instant call is initiated to the alternative sales manager.

Phone number masking and call management

How it Works

Results

COMFORT
The buyer doesn't have to waste time on finding options
LOYALTY
Buyers won't leave for other classifieds
EFFICIENCY
Car dealers will receive calls only from interested clients

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