Head Of Digital / Digital Director

03E6FEF0-4C38-4BF5-993A-E3EE9E05DADB Created with sketchtool. 2021/03/11

Role Overview

We are looking for a Head of Digital to execute our go-to-market strategy and empower our sales team with high quality leads. This person will help craft, execute, supervise and improve our integrated campaigns both for inbound and outbound leads, focusing on our solutions.

 

Who we are looking?

The ideal candidate for this role demonstrates strategic marketing vision and leadership, cross-team and executive alignment, and excellent communication skills to help drive demand for one of the fastest growing CPaaS. You have a consistent track-record in developing international campaigns for B2B cloud products and exhibit a start-up/dive-right-in mentality.

 

What you will be doing:

  • Working with digital channels to attract leads and traffic
  • Websites and traffic audit, giving recommendations about required improvements
    SEO
  • PPC campaigns, Facebook, LinkedIn, etc. Leadgen and demand generation.
  • Creating and optimizing product landing pages, A/B testing
  • Building the marketing team: hiring, training, motivating
  • Analytics and reports shared with other team members
  • Budgeting and reporting


Requirements:

  • At least 3 years of experience (Head of marketing)
  • Playing coach - be able to deal with needed digital services by yourself
  • Experience with the international market and customers (The United States, EMEA)
  • English language: Upper-Intermediate (B2-C1-C2)
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