The Hoff hypermarket chain uses robocalls to remind its customers about deliveries. If a customer does not confirm the delivery terms and wants to change the order, the bot puts him or her through to a call center operator. With the delivery reminders, Hoff mitigates the delivery disruption risks.
The Hoff hypermarket chain is one of the largest and fast-growing furniture chains in Russia. It is the only furniture and home accessories chain operating as a hypermarket store, which has a unique all-goods-under-one-roof feature: Hoff offers packaged interior solutions based on a large, multi-brand variety of goods.